What started as mixed cocktails and late nights quickly turned into exhaustion, mediocrity and the familiar service industry grind. I knew things had to change quickly and I was the only one who could make that happen.
In November 2021, I ditched bartending and dived headfirst into freelancing. I was determined to make my dreams a reality—because freedom wasn’t just going to land in my lap like a swoon-worthy book boyfriend. (Though, wouldn’t that be nice?)
I started out as an author PA, combining my bookish obsession with my entrepreneurial spirit, but soon found my sweet spot in brand and web design.
Confession: I’m a bookish girl through and through (if that wasn’t obvious). And believe it or not, creating cool brands and websites for authors and bookish businesses was not on the bucket list for most of my life.
After earning my degree in Hospitality Management from Virginia Tech in 2018, I bounced around in the service/hotel industry for a few years. I started working as a cocktail server at the coolest rooftop bar in Charlotte then moved on to a front desk management position then to bartending for a while. Cue the fun nights, new friends, massive hangovers.
Hi, I'm Sam!
WORK WITH ME
hasn't been very easy, to say the least. It’s been a wild ride, but one I wouldn't change even a little bit.
When I saw how many authors were lacking in their web space, I knew there was a need to show up BIG. And here we are today, almost 3 years later, with over 40 author and bookish websites under my belt.
Now, my mission is simple: help you break free from the ordinary and build a brand and website that totally vibes with who you are. Together, we’ll create a drool-worthy website that’s completely tailored to you—one that inspires action, aligns with your brand, and maximizes your impact.
Your vision, your style, your voice.
Does it really get much better than that?
Building a creative studio from the ground up
click and drag to play
let's have some fun
I’ve had the privilege of working with some seriously amazing clients, each with their own unique style and story. Every project has been an opportunity to create something truly special, and I couldn’t be more thankful for the trust they’ve placed in me.
CLIENT GALLERY WALL
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